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The Waterside Shopping Centre bucks the national trend with positive footfall growth for 2018

Lincoln, Waterside Shopping Centre



Lincoln's Waterside Shopping Centre defied a national slump on the high street in 2018, seeing a rise of 5.7% compared to an average UK decrease in footfall of more than 3%*.

December's footfall figures were 60% up on the previous month, fuelled by the arrival of Skechers, Lincoln's only city-centre Santa's Grotto, partnering with the BBC as a venue on its Christmas Premieres Tour and a range of Christmas events and local partnerships.

The continued efforts to attract popular retailers, such as Topman / Topshop and Sketchers, and investment in improving the centre's layout, has helped reengage local shoppers and drive people through the doors.